Qualitative research methods in public relations and marketing communications
Christine Daymon and Immy Holloway
| Year of publication: |
2002
|
|---|---|
| Authors: | Daymon, Christine ; Holloway, Immy |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Öffentlichkeitsarbeit | Marktkommunikation | Qualitative Methode |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 293 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-415-22273-7 ; 0-415-22274-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004712480