Qualitative research methods in public relations and marketing communications
Christine Daymon and Immy Holloway
| Year of publication: |
2011 ; 2. ed.
|
|---|---|
| Authors: | Daymon, Christine ; Holloway, Immy |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketing | Kommunikation | Öffentlichkeitsarbeit | Marktkommunikation | Qualitative Methode |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 397 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-415-47117-6 ; 978-0-415-47118-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008637484