Qualitative study on brand passion : the role of admiration and experience
Diksha Rohra and Dinesh Sharma
| Year of publication: |
April-June 2016
|
|---|---|
| Authors: | Rohra, Diksha ; Sharma, Dinesh |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 23.2016, 2, p. 90-108
|
| Subject: | Admiration | Brand | Experience | Loyalty | Passion | Emotion | Markenführung | Brand management | Markenartikel | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567401