Qualitative Wirkungsmessung von Online-Marketing
Björn Castan
| Year of publication: |
2011
|
|---|---|
| Authors: | Castan, Björn |
| Published in: |
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele. - Wiesbaden : Gabler, ISBN 3-8349-2589-6. - 2011, p. 169-184
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Messung | Measurement | Markenimage | Brand image | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009156056