| Extent: | XXII, 351 S graph. Darst 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Notes: | Literaturverz. S. 339 - 342 (pbk.) : £19.99 ; : £55.00 : CIP entry (Jul.) |
| ISBN: | 0-415-18163-1 ; 0-415-18164-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000647180