Quality as the interface between manufacturing and marketing : a conceptual model and an empirical study
Sanjoy Ghose ; Samar K. Mukhopadhyay
| Year of publication: |
1993
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|---|---|
| Authors: | Ghose, Sanjoy |
| Other Persons: | Mukhopadhyay, Samar K. (contributor) |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 33.1993, 1, p. 39-52
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| Subject: | Produktqualität | Product quality | Produktion | Production | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001138712