Quality assurance in marketing : setting action standards for better results
Keith Sparling
| Year of publication: |
1994
|
|---|---|
| Authors: | Sparling, Keith |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Marketing | Qualitätsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 375 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-707876-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004182861