Quality assurance in marketing: Setting action standards for better results
| Year of publication: |
1995
|
|---|---|
| Authors: | Sparling, Keith ; Wilson, Sally H. ; Wilson, Dominic F. |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 37.1995, 4, p. 471
|