Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Mengjia Gao, Lin Huang
| Year of publication: |
2021
|
|---|---|
| Authors: | Gao, Mengjia ; Huang, Lin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-11
|
| Subject: | Customer engagement | Customer loyalty | Omnichannel integration quality | Relationship program receptiveness | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Vertriebsweg | Distribution channel | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102688 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665902