QUALITY FROM INSIDE OUT - AN INTERNAL COMMUNICATION APPROACH FOR TOURISM ORGANIZATIONS

In the ages of almost instantaneous communication and worldwide travel, communication between individuals of the same culture or different cultures is a daily event. The ability to communicate and do business is essential, a necessity in daily life of many people. As a result, the ability to communicate, even across language, is extremely important for people around the world. More than any other industry, tourism, which exceeds borders, cultures, behaviours, identifies itself with what is communication, and tourism organizations are meant to make known the offered services and products, cultures, civilizations, destinations that creates new tourist experiences. The way they cause some quality impact on tourism depends, of course, on each team member of a tourism organization, who needs to understand its vision and objectives.