Quality in market research: hard frameworks for soft problems
| Year of publication: |
1994
|
|---|---|
| Authors: | Smith, David ; Dexter, Andy |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 36.1994, 2, p. 115-132
|