Quality mental model convergence and business performance
Roland T. Rust, Christine Moorman, Jacqueline van Beuningen
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Rust, Roland T. ; Moorman, Christine ; Beuningen, Jacqueline van |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 1, p. 155-171
|
| Subject: | Return on quality | Dual emphasis | Customer satisfaction | Quality management | Mental Models | Marketing strategy | Qualitätsmanagement | Kundenzufriedenheit | Marketingmanagement | Marketing management | Produktqualität | Product quality | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.07.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011490870