Quality uncertainty and the performance of online sponsored search markets: an empirical investigation
Animesh Animesh; Vandana Ramachandran; Siva Viswanathan
| Year of publication: |
2010
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|---|---|
| Authors: | Animesh, Animesh ; Ramachandran, Vandana ; Viswanathan, Siva |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 21.2010, 1, p. 190-201
|
| Subject: | Online-Marketing | Internet marketing | Produktqualität | Product quality | Suchmaschine | Search engine | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003967689