Quantified or nonquantified: How quantification affects consumers' motivation in goal pursuit
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhang, Yudong ; Li, Dong-jin ; Zhang, Chu-bing ; Zhang, Hui-long |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1472-0817, ZDB-ID 2094545-0. - Vol. 18.2019, 2 (19.02.), p. 120-134
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1752 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081484