Quantifying Bullwhip Effect and reducing its Impact

This paper quantifies factors which are responsible for the bullwhip effect within the specific theatre, e.g. Middle East. A comprehensive analytical understanding of the phenomenon is derived by considering at least twenty critical factors including Advertising, Sales Promotions, Seasonal Effect, Price Variations, Substitute or competitive products, delays in order processing and raw material shortage. The paper suggests Methods of mitigation of Bullwhip.

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Year of publication:	2007
Authors:	Shaikh, Roshan ; Khan, Mudasser Ali
Published in:	South Asian Journal of Management Sciences (SAJMS), Iqra University. - Research Center. - Vol. 1.2007, 1, p. 25-31
Publisher:	Research Center
Subject:	Bullwhip \| supply chain management \| substitute products \| seasonal effect

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Extent:	application/pdf
Type of publication:	Article
Classification:	L91 - Transportation: General ; M16 - International Business Administration
Source:	RePEc - Research Papers in Economics

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