Quantifying consumers’ cost-value trade-offs on on-demand food delivery services : value-of-time framework and partitioned pricing
Year of publication: |
2024
|
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Authors: | Ma, Bohao ; Wong, Yiik Diew ; Teo, Chee Chong ; Sun, Shanshan |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 104027, p. 1-10
|
Subject: | Attribution theory | Discrete choice model | On-demand food delivery | Partitioned pricing | Value of time | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Diskrete Entscheidung | Discrete choice | Zahlungsbereitschaftsanalyse | Willingness to pay |
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