Quantifying differences between UGC and DMO's image content on Instagram using deep learning
Year of publication: |
2024
|
---|---|
Authors: | Díaz-Pacheco, Ángel ; Guerrero-Rodríguez, Rafael ; Álvarez-Carmona, Miguel Á. ; Rodríguez-González, Ansel Y. ; Aranda, Ramón |
Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 26.2024, 2, p. 293-329
|
Subject: | Deep learning | Destination image | Destination marketing organizations | México | Social networks | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Social Web | Social web | Soziales Netzwerk | Social network | Markenimage | Brand image | Künstliche Intelligenz | Artificial intelligence |
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