Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Xiaojing Dong, Puneet Manchanda, and Pradeep K. Chintagunta
| Year of publication: |
2009
|
|---|---|
| Authors: | Dong, Xiaojing ; Manchanda, Puneet ; Chintagunta, Pradeep K. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 2, p. 207-221
|
| Subject: | Zielgruppe | Target group | Direktmarketing | Direct marketing | Pharmaindustrie | Pharmaceutical industry | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003827937