Quantifying the Competitive Impact of a New Entrant
| Year of publication: |
1993
|
|---|---|
| Authors: | Geisel, Martin S. ; Narasimhan, Chakravarthi ; Sen, Subrata K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 26.1993, 3, p. 263
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