Quantifying the effect of status in a multi-tier loyalty program
Vijay Viswanathan, Kim Koetterheinrich, Tammo Bijmolt, Manfred Krafft, F. Javier Sese
| Year of publication: |
2022
|
|---|---|
| Authors: | Viswanathan, Vijay ; Koetterheinrich, Kim ; Bijmolt, Tammo H. A. ; Krafft, Manfred ; Sesé, F. Javier |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 104.2022, p. 376-383
|
| Subject: | B2B marketing | Customer tiers | Multi-tier loyalty program | Regression discontinuity design | Status | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | B-to-B-Marketing | Business-to-business marketing | Regressionsanalyse | Regression analysis | Sozialer Status | Social status | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.04.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326930