Quantifying the Isolated and Synergistic Effects of Exposure Frequency for TV, Print, and Internet Advertising
| Year of publication: |
2007
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|---|---|
| Authors: | Haviena, William ; Cardareill, Robert ; Montigny, Michelle de |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 47.2007, 3, p. 215-221
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