Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice
Year of publication: |
2012
|
---|---|
Authors: | Chintagunta, Pradeep K. ; Chu, Junhong ; Cebollada, Javier |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 31.2012, 1, p. 96-114
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | channel choice | online grocery shopping | transaction costs | plausibly exogenous | hierarchical Bayesian | green shopping |
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