Quantitative analysis in marketing management
Luiz Moutinho, Mark Goode and Fiona Davies
| Year of publication: |
1998
|
|---|---|
| Authors: | Moutinho, Luiz ; Goode, Mark ; Davies, Fiona |
| Publisher: |
Chichester : Wiley |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Marktforschung | Market research | Marketing | Quantitative Methode |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] |
| Extent: | X, 331 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 298 - 299 |
| ISBN: | 0-471-96339-9 ; 0-471-96430-1 |
| Classification: | Marketing ; Methoden und Techniken der Volkswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000645616