Quantitative approaches to consumer field research
Collin R. Payne and Brian Wansink
| Year of publication: |
2011
|
|---|---|
| Authors: | Payne, Collin R. ; Wansink, Brian |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 19.2011, 4, p. 377-389
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884988