Quantitative methods in marketing
Graham J. Hooley and Michael K. Hussey
| Year of publication: |
1999 ; 2. ed.
|
|---|---|
| Authors: | Hooley, Graham J. ; Hussey, Michael K. |
| Publisher: |
London [u.a.] : International Thomson Business Press |
| Subject: | Statistische Methode | Statistical method | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Datenerhebung | Data collection | Marketing | Quantitative Methode |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 464 S graph. Darst., Tab 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben pbk ; : £27.99 : CIP entry (May.) |
| ISBN: | 1-86152-417-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001362525