Quantitative methods in marketing
Year of publication: |
1999 ; 2. ed.
|
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Authors: | Hooley, Graham J. ; Hussey, Michael K. |
Publisher: |
London [u.a.] : International Thomson Business Press |
Subject: | Marketing | Quantitative Methode |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XV, 464 S graph. Darst., Tab 25 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturangaben pbk ; : £27.99 : CIP entry (May.) |
ISBN: | 1-86152-417-X |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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