Quantitative modelling in marketing and management
ed. by Luiz Moutinho ; Kun-Huang Huarng
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Moutinho, Luiz (contributor) |
| Publisher: |
Singapore [u.a.] : World Scientific |
| Subject: | Marketing--Management--Statistical methods. | Marketing--Management--Mathematical models. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 503 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-981-440771-7 ; 981-440771-2 |
| Source: |
Persistent link: https://www.econbiz.de/10009676343