Quantitative Modelling in Marketing and Management.

Key Features:Focuses on the description and applications of many quantitative modelling approaches applied to marketing and managementTopics range from fuzzy logic and logical discriminant models to growth models and k-clique modelsContributors include prominent authors like Wayne DeSarbo, Malcolm J Beynon and others.

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Year of publication:	2013
Authors:	Moutinho, Department of Management Studies Luiz
Other Persons:	Huarng, Kun-Huang (contributor)
Publisher:	Singapore : World Scientific Publishing Co Pte Ltd
Subject:	Marketing \| Management \| Modellierung \| Scientific modelling \| Mathematik \| Mathematics

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Extent:	1 online resource (530 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-981-4407-72-4 ; 978-981-4407-71-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012690147