Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Zheyin (Jane) Gu and Sha Yang
| Year of publication: |
2010
|
|---|---|
| Authors: | Gu, Zheyin ; Yang, Sha |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 6, p. 1100-1113
|
| Subject: | Niedrigpreisstrategie | Low-cost strategy | Sortiment | Retail assortment | Verpackung | Packaging | Preiselastizität | Price elasticity | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008796518