Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream
| Year of publication: |
2005
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|---|---|
| Authors: | Oakenfull, Gillian K. ; Greenlee, Timothy B. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 22.2005, 5, p. 421-440
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