Questionnaire design and scale development
Naresh K. Malhotra
| Year of publication: |
2006
|
|---|---|
| Authors: | Malhotra, Naresh K. |
| Published in: |
The handbook of marketing research : uses, misuses, and future advances. - Thousand Oaks, Calif. [u.a.] : Sage Publ., ISBN 1-4129-0997-X. - 2006, p. 83-94
|
| Subject: | Marktforschung | Market research | Befragung | Interview | Conjoint-Analyse | Conjoint analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003420103