Quiet versus loud luxury : the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?
Ling Jiang, Annie Peng Cui and Juan Shan
| Year of publication: |
2022
|
|---|---|
| Authors: | Jiang, Ling ; Cui, Annie Peng ; Shan, Juan |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 2, p. 309-334
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| Subject: | Covert narcissism | Loud luxury | Luxury consumption | Overt narcissism | Quiet luxury | Social attitude function | Young luxury consumers | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-02-2021-0093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396190