R&D, advertising and firm technical efficiency : an empirical analysis on Chinese and Japanese household appliance industry
Feng He; Rong Chen
| Year of publication: |
2011
|
|---|---|
| Authors: | He, Feng ; Rong, Chen |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 16.2011, 1, p. 107-122
|
| Subject: | Technische Effizienz | Technical efficiency | Unternehmenserfolg | Firm performance | Gewinn | Profit | Industrieforschung | Industrial research | Forschungskosten | Research expenditure | Ausgaben | Expenditure | Vertriebskosten | Distribution costs | Werbung | Advertising | Verkaufsförderung | Sales promotion | Hausgeräteindustrie | Home appliance industry | China | Japan | 2001-2005 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | R&D = Research and Development |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009314078