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Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun, (2023)
How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo, (2019)
Testing the effect of consumer-model racial congruency on consumer behavior
Forbes-Bell, Shakaila, (2020)
Restricted visions of multiracial identity in advertising
Harrison, Robert L., (2017)
A black brewer experience : navigating white space and managing its culture
Harrison, Robert L., (2024)
The role of marketing in ritual evolution
Cross, Samantha N. N., (2017)