Radical innovation, market orientation, and risk-taking in Chinese new ventures : an exploratory study
Year of publication: |
2015
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Authors: | Li, Cai ; Yu, Xiaoyu ; Liu, Qing ; Bang, Nguyen |
Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 67.2015, 1, p. 47-76
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Subject: | market orientation | radical innovation | risk-taking | new ventures | China | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Innovation | Innovationsmanagement | Innovation management | Risikopräferenz | Risk attitude | Risiko | Risk |
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