Radio frequency identification for customer relationship management
Indranil Bose and Alvin Chung Man Leung
| Year of publication: |
2008
|
|---|---|
| Authors: | Bose, Indranil ; Leung, Alvin Chung Man |
| Published in: |
RFID in operations and supply chain management : research and applications. - Berlin : E. Schmidt, ISBN 3-503-10088-1. - 2008, p. 273-285
|
| Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | RFID |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003605203