Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer's Brand in the Cattle Industry
| Year of publication: |
2005-05
|
|---|---|
| Authors: | Mennecke, Brian ; Townsend, Anthony |
| Institutions: | Center for Agricultural and Rural Development (CARD), Iowa State University |
| Subject: | brand marketing | provenance assurance | radio frequency identification (RFID) | traceability |
-
Mennecke, Brian, (2005)
-
Who put that movie in the way of my brand? : The art of effective product placement
(2015)
-
Shopper Marketing. How to Increase Purchase Decisions at the Point of Sale
Cavicchi, Alessio, (2012)
- More ...
-
Hayes, Dermot, (2006)
-
Mennecke, Brian, (2006)
-
Mennecke, Brian, (2005)
- More ...