Radio Research in Germany - Outlook for 1995 and 1996 testing current radio measurement concepts
| Year of publication: |
1995
|
|---|---|
| Authors: | Müller, Dieter K. |
| Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 23.1995, 4, p. 241-245
|