RADIO RESEARCH - Radio and the consumer's mind - Are there ad synergies between the internet and radio? Yes, and here's new research that shows what can be achieved.
| Year of publication: |
2007
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| Authors: | Peacock, James |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2007, p. 16-19
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