Ranking and Visualizing the Keywords in Mission Statements of Slovenian Companies

Mission statements usually define the scope of company’s operations, and also address other issues like company philosophy, concern for customers, corporate values, markets, concern for survival, growth, profitability, and others. The paper aims to explore the contents of mission statements in Slovenian companies. We tried to identify and analyse the most important words emerging in these mission statements. The network of (key)words is presented and some preliminary results are discussed and visualized. The use of various algorithms for network visualization is implemented in the research. For words’ ranking purposes traditional network centrality measures are accompanied with a special ranking technique called PageRank algorithm.