Ranking the factors that impact customers online participation in value co-creation in service sector using analytic hierarchy process
Nabil Hasan, Azizah Abdul Rahman
| Year of publication: |
January-March 2017
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| Authors: | Hasan, Nabil ; Rahman, Azizah Abdul |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 9.2017, 1, p. 37-53
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| Subject: | Analytic Hierarchy Process | Customer Engagement | Higher Education Institutions | Online Platforms | Service Development | Value Co-creation | Kundenintegration | Customer integration | AHP-Verfahren | AHP approach | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Digitale Plattform | Digital platform | Social Web | Social web | Hochschule | Higher education institution | Dienstleistungssektor | Service industry | Online-Handel | Online retailing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSS.2017010103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654869