Rather bait than switch : deceptive advertising with bounded consumer rationality
Matthew G. Nagler
| Year of publication: |
1993
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|---|---|
| Authors: | Nagler, Matthew G. |
| Published in: |
Journal of public economics. - Amsterdam [u.a.] : Elsevier, ISSN 0047-2727, ZDB-ID 183995-0. - Vol. 51.1993, 3, p. 359-378
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| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Begrenzte Rationalität | Bounded rationality | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001148578