Rating customers according to their promptness to adopt new products
Dorit S. Hochbaum; Erick Moreno-Centeno; Phillip Yelland; Rodolfo A. Catena
| Year of publication: |
2011
|
|---|---|
| Authors: | Hochbaum, Dorit S. ; Moreno-Centeno, Erick ; Yelland, Phillip ; Catena, Rodolfo A. |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 59.2011, 5, p. 1171-1183
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Innovationsdiffusion | Innovation diffusion | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010217829