Rating with the senses : how sensory encounters are reflected on online review ratings?
Heli Hallikainen, Marianna Halinen, Hannes Tervonen, Nino Ruusunen, Yuyu Wang
| Year of publication: |
2025
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|---|---|
| Authors: | Hallikainen, Heli ; Halinen, Marianna ; Tervonen, Hannes ; Ruusunen, Nino ; Wang, Yuyu |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 1, p. 159-174
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| Subject: | customer experience | electronic-word-of-mouth | online rating | online review | Sensory experience | sentiment analysis | text analysis | Trustpilot | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Bewertung | Evaluation | Emotion | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Personalisierung | Personalization | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22119 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015372971