Rational choice and bounded rationality
Year of publication: |
[2017]
|
---|---|
Authors: | Goldsmith, Ronald E. |
Published in: |
Consumer perception of product risks and benefits. - Cham, Switzerland : Springer, ISBN 978-3-319-50528-2. - 2017, p. 233-252
|
Subject: | Rationalität | Rationality | Begrenzte Rationalität | Bounded rationality | Spieltheorie | Game theory |
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