Rationality and emotionality of sponsorship negotiations : managerial approaches to sponsorship decision-making
Dr. Maximilian Stieler, Prof. Dr. Claas Christian Germelmann, Prof. Dr. Björn Walliser
| Year of publication: |
2019
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|---|---|
| Authors: | Stieler, Maximilian ; Germelmann, Claas Christian ; Walliser, Björn |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 36.2019, 6, p. 44-51
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| Subject: | Sponsoring | Sponsorship | Emotion | Entscheidung | Decision | Rationalität | Rationality | Verhandlungen | Negotiations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103903