Rationality manipulation during consumer decision-making process : an analysis of Alibaba’s online shopping carnival
Tianshi Li, Wenli Li, Yuqing Zhao, Jingpei Ma
| Year of publication: |
2023
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| Authors: | Li, Tianshi ; Li, Wenli ; Zhao, Yuqing ; Ma, Jingpei |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 1, p. 331-364
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| Subject: | Bounded rationality | Consumers decision-making | Dual-process system | Online shopping carnival | Regression discontinuity design (RDD) | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Begrenzte Rationalität | Entscheidung | Decision | Rationalität | Rationality | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09567-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251657