Rationalizing service logic, or understanding services as experience?
Sharon Schembri
| Year of publication: |
2008
|
|---|---|
| Authors: | Schembri, Sharon |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 51-61
|
| Subject: | Marketingtheorie | Marketing theory | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Marketing theory ; 6 (2006), 3, pp. 381 - 392 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610508