Raw material as a resource implying effectiveness of product innovations : attempt to assess the selected implementation

The experience supported by the analysis of balance sheets and statements shows that the implementation of the effective product portfolio management programme significantly affects the company’s financial effects. Therefore, the research was initiated, and its main objective is an attempt to answer the following question: is there a relationship between a type of the raw material used in the production process of spare parts for agricultural machinery, and—resulting from their implementation—effectiveness? The information obtained as a result of the research implementation—according to the authors’ beliefs—will allow to determine, in which of individual product categories the manufacturer should look for implementation opportunities that constitute product innovations. By carrying out the research, a conceptual thesis model was adopted, namely: The product innovation effectiveness is a derivative of the raw material used in the production process of spare parts for agricultural machinery. In other words, it is possible to categorise products in the relationship between a raw material and implementation effectiveness.