Re-coding gender representations: Women, cleaning products, and advertising's "New Man"
| Year of publication: |
1993
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|---|---|
| Authors: | Elliott, R. ; Eccles, S. ; Hodgson, M. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 10.1993, 3, p. 311-324
|