Re-designing adaptive selling strategies : the role of different types of shopping companions
Tobias Scholz, Jörn Redler, Sven Pagel
| Year of publication: |
2021
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|---|---|
| Authors: | Scholz, Tobias M. ; Redler, Jörn ; Pagel, Sven |
| Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 15.2021, 5, p. 1243-1280
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| Subject: | Adaptive selling | Shopping companions | Sales interactions | Social influence | Retail shopping | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling | Einzelhandel | Retail trade | Online-Handel | Online retailing | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-020-00385-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012549751